Traditionally bobbleheads have been used by sports teams as a stadium give away to help bring fans into the stadium or ball park. Most Major League & Minor League Baseball Teams still have 2 -4 bobble head giveaways every summer. These remain the most popular giveaways among fans. To get an idea of how many sports bobble heads are available, just look at the bobblheads on ebay. At the time of this post there are almost 24,000 current auctions matching the word bobblehead.
Due to the immense popularity of bobbles, Corporate America decided to get in the game as well. With minimum orders as low as 250 pieces, and prices as low as $3.00/ea, custom bobble heads became a very popular promotional item. Company executives or corporate mascots can all be made into bobbles.
The great thing about a company using a bobble as a promotional item, is that nobody throws a bobble away and that it will sit on a desk, credenza or shelf for years to come…. featuring the company logo.
Since professional sport teams use bobbles from year-to-year, they know that planning and production take some lead time. Often, Sport Teams will start production of their bobbles 5 – 6 months before the start of the season. With so many teams planning so many giveaways, they want to insure that their bobbleheads arrive well before the giveaway date.
Typical bobble head production is 60 – 90 days. It takes about 10 days to create the custom bobble head mold. Then the dolls have to be cast. After casting each doll is hand painted then packaged for shipment from overseas. It is best to allow four weeks for shipping to account for delays at port, clearing customs and delivery to the final destination.
Unfortunately Corporate America does not have the same experience when planning their bobble head promotions. A quick review of Google’s Keyword Insight tool for the phrase Custom Bobble Heads shows a massive spike in search traffic in October.
The reason for this spike in traffic is that this is when most companies start thinking about their holiday gifts and promotions. Ideally a company wants to have their gift merchandise in hand by Thanksgiving. This will allow them to start sending out the gifts right after the holiday and allow them to be on their customer’s desk well be for Christmas.
The big problem with this thinking is that if it takes approximately 75 – 90 days to make custom bobbles, they are about 30 – 60 days late.
If you are thinking about using a bobblehead as a promotional item or giveaway for the holiday season, it is never to early to start your project. Go take a look at some of the great bobblehead promotions we have created on behalf of our customers and then call us at 800-437-4517 to start your custom bobble head project today.